Businesses in ChatGPT: profiles and Business Agents

Businesses in ChatGPT is a new beta from OpenAI, announced on November 10, 2026, that lets a company claim an official profile inside ChatGPT, keep its information up to date and, in the US, run its own chat agent there. For you as a user, it means business names in ChatGPT answers can now open a profile, and sometimes a chat with the brand's own AI.

What changes when you use ChatGPT

1. A business shows up in an answer. You can click it to open the business's ChatGPT profile.
2. The profile may offer a Business Agent. If so, you can choose to start a chat with it, for example to ask how two of its products differ.
3. That chat is separate. OpenAI says the Business Agent conversation is clearly labeled, kept apart from your original ChatGPT conversation and distinct from ChatGPT's own answers.
4. Buying still happens on the brand's site. The Next Web reports purchases currently send you to the company's own website.

The thing to remember: a Business Agent speaks for the company. ChatGPT's normal answer is the independent one. Treat the agent like a helpful salesperson, not a neutral reviewer.

What businesses get

Everything runs through a dashboard called Business Hub:

• Claim and verify the business. The Next Web reports verified companies get a blue check.
• Update key details and add product feeds with pricing and availability.
• See insights: the number of mentions and website clicks, plus "discovery topics", the common themes of conversations where the site is cited.
• Build a Business Agent (US, eligible categories only).

Shopify merchants have a shortcut: they can connect their store from Business Hub or the Shopify admin to speed up verification. OpenAI's Enterprise customers and advertisers go through their OpenAI representative.

OpenAI's announcement does not state a price for claiming a profile.

Is this advertising?

Partly. Businesses can pay to sponsor their Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are clearly labeled and separate from ChatGPT's responses.

What about your privacy?

OpenAI says it does not share your conversations, or your Business Agent chats, with businesses. The insights are aggregated and only appear once there are enough conversations to pass a threshold.

What OpenAI has not said yet

• What, if anything, Business Hub will cost.
• Exactly how businesses are verified.
• When Business Agents will reach other countries. OpenAI only says it plans to expand to more markets and categories over time.

What it means for you

ChatGPT is becoming a place where you find and talk to companies, a little like a search engine with shop assistants. That can save time, but keep the labels in mind when you compare products. For the basics of how these assistants act for a company, see what an AI agent actually does. ChatGPT's layout is changing too: OpenAI is merging the Chat and Work tabs. And if you just want good tools without paying, try our free AI tools list.

AI Tools This Week is not affiliated with OpenAI.